
How big is the illicit cigarette market in South Africa?
In August 2022, British American Tobacco South Africa (BATSA) announced the illicit cigarette trade in the past year comprised 70% of the local market. To test whether this claim is true, I updated previous research that provided estimates of illicit trade from 2002−2017 to include estimates for 2018−2021. Using gap analysis, I estimated that between 2002 and 2009 the illicit cigarette market accounted for around 5% of the total market. Since 2010, however, the illicit cigarette market has increased sharply: by 2017, it accounted for 30%−35% of the total market. But it was the 20-week cigarettes sales ban in 2020 that really entrenched the illicit market. I estimate that illicit trade was 54% in 2020 and 2021. These estimates are lower than BATSA’s estimate of 70%, but are still cause for much concern. BATSA’s estimate is wrong for two reasons: the estimate is for Gauteng (one of the nine provinces in their sample), not South Africa as a whole, and, secondly, its estimate relates to the proportion of stores it claims sold illicit cigarettes, as opposed to the overall proportion of illicit cigarettes consumed.





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